Paid Search/Pay Per Click (PPC) media allows a brand to interact with consumers at multiple stages in the purchase cycle including awareness, consideration, research, shopping/comparison, purchase, and advocacy. It is a highly effective tool for connecting with consumers that are in market for a particular product or service. There are also various strategies and tactics to consider when setting up and optimizing a Paid Search/PPC campaign. Our team conducts research as a first step, including review of the target’s digital media habits, devices owned, and search engines utilized, as well as budget, geographic, competitive, keyword, bid, and other research. Campaigns are managed on a daily basis with formal reporting provided weekly. Campaign objectives as well as key performance indicators (KPIs) are set up front and monitored ongoing to ensure optimal results.