We strive to continually improve on results for our clients whether that relates to media metrics intrinsic to the media type or by actual client goals. Campaign reporting is provided to each client on a predetermined basis, led by our internal Digital Operations Team. Results are reviewed with each client including a summary of how we got to where we are and where we plan to take the campaign in the future. We encourage clients to include tracking mechanisms wherever possible; in the case of Digital media placements we are able to monitor results at both ends—for example we review click through rate and conversions by Website/network but add in the layer of back-end data such as time spent on site and bounce rates. Efficiency does not always equal effectiveness and it is our job to stay on top of all metrics to ensure goals are met or exceeded.