Anyone can tell you that they can secure the lowest media placement rates, but what we strive for is the best solution. We want you to have media placements that really resonate with your target consumer. This is just one thing that makes our approach to media buying unique.
Efficiencies are critically important in providing you value. We strive to deliver the lowest available rates for you while ensuring that all media decisions are made with the support of sound research and data.
We negotiate on rates and ratings and incorporate “Q‐Ratings,” which is the qualitative index of the demographic/qualitative profile. This allows us deeper insights than a straight demographic buy. For example, if you want to target Women 25-44 with Television advertising, we can add in the qualifiers “work full-time” and “children 6-17 in the home.” From there, we select stations, dayparts, and programs to better reach this very busy target audience with added efficiency.
Whether you’re looking to buy media in Television, Radio, Print, Digital, Direct Response, Multi-cultural, Non-traditional, or Promotions, we do it all…and in-house! Our full-service media offering gives you complete media integration, as well as the ability to move dollars seamlessly to the best-performing placements.
An advantage of working with a media agency is the ability to tap into our buying power. Since CMD does such a large volume of business in many of the markets, we use this as leverage to negotiate the most competitive rates and packages on our client’s behalf.
Providing you with added value is a requirement on all media buys and can take the form of rate discounts, no charge spots, premium positioning, custom promotions, and more. Every media plan is custom built from the ground up for your unique campaign and objectives. Contact us today to get started!