Every media recommendation has a foundation of solid, strategic media planning. We subscribe to the highest level of quality and quantity of data in the field today and gain insights from syndicated research, client input/campaign reporting, and other sources. Here are just some of the many tools we have in our arsenal to help design highly impactful media plans for each client.
Leading provider of strategic advertising media intelligence including competitive advertising spending and creative executions.
Research measuring the lifestyles, shopping patterns, media behaviors, and demographics of American consumers locally, regionally, and nationally.
Software and data for advertisers providing cost benchmarks by quarter, by market for television, radio, out of home, and
internet channels.
Industry reference books that provide media vendor contact information, market statistics, DMA maps, etc.
Local Market Ratings by DMA.
Audience measurement services that report details of online media usage, visitor demographics and online buying
power for the home, work and university audiences across local U.S. markets and across the globe.
CoreMedia’s direct response buying and management software that connects every major data source including ratings, broadcast verification, call center and web server results and competitive intelligence.
Digital media research and data.
Buying software providing analytical & reporting tools, post buy functions and financial reports for billing.
