What’s the Deal with Cookies?
There has been so much coverage over this past year surrounding the death of 3rd party cookies, and although the “end date” keeps getting pushed further and further out (we are now looking at some time in 2023), the topic keeps cropping up. Even with all of the coverage, it’s still hard to follow exactly what the issue is or what effect this change will have on advertising.
Resources for the “New Normal”
As we continue to process the past year that has included so much change and deep loss for so many, we are encouraged to see more signs of recovery, both in spirit and in business. To that end, we thought we’d share some of the data and resources our team has found helpful in recent […]
The Political Ad Avalanche is Coming: Is Your Marketing Plan Ready?
Are you ready for the political ad avalanche? 2020 is expected to break records with an anticipated $6 billion in spending, a 57% increase from 2018. (Note: as of 11/1/20 this figure has increased to close to $11 Billion). The increase is a result of record primary spending, as well as COVID-19, i.e. the lack […]
What’s better than Research? Free-search, of course!
Catalyst Media Design was founded in part on the principal that agencies shouldn’t just be “trying stuff” with their clients’ valuable marketing dollars—that there should always be a foundation of data and research to better steward and predict the investment. While we subscribe to a great deal of very valuable paid sources—over the years we […]
Everything I Really Need to Know About Customer Service…I Learned from Metallica
By Kristen Orton, Director of Agency Services at Catalyst Media Design In March 2019, Metallica announced that they would be the inaugural concert at the brand new Chase Center in San Francisco–and that they would be commemorating the 20th anniversary of their S&M album (a masterpiece of musical collaboration) by having the San Francisco Symphony […]
As Seen on (DR)TV
by Stacey Sheahan, Senior Media Planner/Buyer and DRTV Specialist at Catalyst Media Design For many people, Direct Response Television, or DRTV, conjures up images of knives cutting through tin cans, tough stains disappearing with just a few sprinkles of a miracle product, or celebrities promoting their own lines of fitness equipment or beauty treatments. These […]
The Importance of a Media Planner
Our very own Media Planner, Vanessa Shipley, discusses why it’s important to utilize a Media Planner to craft a solid marketing campaign. The Importance of a Media Planner By Vanessa Shipley Traditional and digital advertising is a massive industry that can be overwhelming for a business to navigate—particularly when advertising sales representatives come highly equipped […]
Employee Spotlight: Edie Klein, Traffic Supervisor
Employee Spotlight: Edie Klein, Traffic Supervisor What do you enjoy about the role of Traffic Supervisor? EK: It’s like working on a giant puzzle. You have all the pieces in front of you and you have to figure out which one goes where and when, until everything has been completed. What keeps you inspired? Do […]
The Value of Creative Rotation – By Katie Terrazas
Varying creative visuals and messaging may appear to be one of the simplest ways to target the right audience with the right message for an advertising campaign. However, it’s not as easy as it sounds
EMPLOYEE SPOTLIGHT: Jennifer Torres
Q&A WITH CMD ACCOUNT MANAGER JENNIFER TORRES What do you love about the Account Management role? I love the ability to service multiple clients and ensure that their objectives are being met, while also managing my team and setting them up for success. If you had to describe yourself as a beverage, what […]