Are you ready for the political ad avalanche? 2020 is expected to break records with an anticipated $6 billion in spending, a 57% increase from 2018. (Note: as of 11/1/20 this figure has increased to close to $11 Billion). The increase is a result of record primary spending, as well as COVID-19, i.e. the lack […]
Catalyst Media Design was founded in part on the principal that agencies shouldn’t just be “trying stuff” with their clients’ valuable marketing dollars—that there should always be a foundation of data and research to better steward and predict the investment. While we subscribe to a great deal of very valuable paid sources—over the years we […]
By Kristen Orton, Director of Agency Services at Catalyst Media Design In March 2019, Metallica announced that they would be the inaugural concert at the brand new Chase Center in San Francisco–and that they would be commemorating the 20th anniversary of their S&M album (a masterpiece of musical collaboration) by having the San Francisco Symphony […]
Our very own Media Planner, Vanessa Shipley, discusses why it’s important to utilize a Media Planner to craft a solid marketing campaign. The Importance of a Media Planner By Vanessa Shipley Traditional and digital advertising is a massive industry that can be overwhelming for a business to navigate—particularly when advertising sales representatives come highly equipped […]
Employee Spotlight: Edie Klein, Traffic Supervisor What do you enjoy about the role of Traffic Supervisor? EK: It’s like working on a giant puzzle. You have all the pieces in front of you and you have to figure out which one goes where and when, until everything has been completed. What keeps you inspired? Do […]
Varying creative visuals and messaging may appear to be one of the simplest ways to target the right audience with the right message for an advertising campaign. However, it’s not as easy as it sounds
Growing Media Firm Signs Wet ‘n’ Wild Las Vegas, American Vision Partners and Delta Dental, Moves into New 5,000-Square Foot Space PHOENIX (May 2018) – Catalyst Media Design (CMD), the Southwest’s top ranked media agency, recently signed three new clients, moved into a larger office and launched a new website as part of the Scottsdale-based […]
