Entries by Catalyst Media Design

What’s better than Research? Free-search, of course!

Catalyst Media Design was founded in part on the principal that agencies shouldn’t just be “trying stuff” with their clients’ valuable marketing dollars—that there should always be a foundation of data and research to better steward and predict the investment. While we subscribe to a great deal of very valuable paid sources—over the years we […]

As Seen on (DR)TV

by Stacey Sheahan, Senior Media Planner/Buyer and DRTV Specialist at Catalyst Media Design For many people, Direct Response Television, or DRTV, conjures up images of knives cutting through tin cans, tough stains disappearing with just a few sprinkles of a miracle product, or celebrities promoting their own lines of fitness equipment or beauty treatments. These […]

The Importance of a Media Planner

Our very own Media Planner, Vanessa Shipley, discusses why it’s important to utilize a Media Planner to craft a solid marketing campaign. The Importance of a Media Planner By Vanessa Shipley Traditional and digital advertising is a massive industry that can be overwhelming for a business to navigate—particularly when advertising sales representatives come highly equipped […]

Catalyst Media Design Expands Office and Client Roster

Growing Media Firm Signs Wet ‘n’ Wild Las Vegas, American Vision Partners and Delta Dental, Moves into New 5,000-Square Foot Space PHOENIX (May 2018) – Catalyst Media Design (CMD), the Southwest’s top ranked media agency, recently signed three new clients, moved into a larger office and launched a new website as part of the Scottsdale-based […]