We are industry experts that deliver strategic, research-based media campaigns and carefully optimize each one for maximum results. We serve as a catalyst of connectivity, helping our clients achieve their brands’ potential by defining, finding, and connecting them with the people who will become their most valuable customers.
Our Experience
Catalyst Media Design (CMD) was founded in 2009 and applies its global agency expertise in major media markets for clients in a variety of industries including:
Automotive
Restaurant
Homebuilder
Senior Living
Medical and Insurance
Retail
Non-Profit
Media & Entertainment
Higher Education
Direct Response
Tourism
And More!
Our automotive experience includes all tiers and work with such notable brands as BMW and Land Rover
Our restaurant experience includes multiple national, regional and local clients including Jack in the Box, IHOP, and ScrAMble restaurants
Our homebuilder experience spans the U.S. including work for Mark-Taylor Communities, Curve Development, Shea Homes Active Lifestyle, and Trilogy Communities
Our senior living experience includes work with over 100 communities providing Independent Living, Assisted Living, Memory Care, Skilled Nursing, and other specialized services
Our experience is broad and includes Dental, Vision, Primary Care, Health Insurance, Medical Testing & Laboratory, and Mental Health
Our retail experience includes work with over 50 shopping centers across the U.S. including traditional, non-traditional, and outlet concepts
Our non-profit experience includes work with Valley of the Sun United Way, Alzheimer’s Association, Crisis Response Network, Valley Leadership, Leukemia and Lymphoma Society, and more
Our media and entertainment experience includes local television and radio stations, water parks, and other family entertainment destinations
Our higher education experience includes work with such notable institutions as Arizona State University and Kaplan Higher Education
Our direct response experience includes national as well as local buying including investments, household products, insurance and more
Our tourism experience includes both domestic and global markets
We have had the opportunity to work with great brands across almost every category, increasing our team’s level expertise and shortening the learning curve on new campaigns
Agency staff includes experts in all forms of media — a cohesive team that works hard to stay on top of industry trends as well as changes happening in our clients’ respective categories. Individual and team experience has paved the way for the rapid growth we have seen since our start in 2009. We continue to succeed because of our dedication to understanding dynamic consumer behavior and providing our clients with strategic media solutions.
We believe that our clients’ money is just that—their money—and we believe that they should know where every single dollar goes and how hard it worked for them.
LIZ SCOTT
Chief Executive Officer
Our Leadership
Liz brings over 25 years of media planning and buying, client management, and business development experience to Catalyst Media Design. She began her career in Phoenix, building her media planning and buying skills at two local full-service advertising agencies before shifting her focus and residence, accepting a position in client management at Optimedia in New York City. In her role, she served as liaison between the agency and key National accounts BMW and Land Rover, in addition to strategic research and coordination of multiple outside constituents to ensure best-in-class client service. Upon return to Phoenix, Liz joined RMG Marketing, Inc. where she continued her work in client management in a media environment. She rose quickly to the role of VP, Director of Account Services, overseeing her department’s work with such notable brands as IHOP, Weight Watchers, and State Farm. Her knowledge and experience with both traditional and direct response media campaigns brings value to cross-division clients and the firm’s overall service offerings. Liz is a two-time graduate of Arizona State University (ASU) with a Bachelor’s degree in Business (Marketing) and a Master’s degree in Business Administration (Management). She is also a proud member of ASU’s prestigious alumni organization, Sun Devil 100. She is actively involved in her community, serving multiple organizations including Valley Leadership, the Junior League of Phoenix, and the Leukemia and Lymphoma Society (LLS).
Liz brings over 25 years of media planning and buying, client management, and business development experience to Catalyst Media Design. She began her career in Phoenix, building her media planning and buying skills at two local full-service advertising agencies before shifting her focus and residence, accepting a position in client management at Optimedia in New York City. In her role, she served as liaison between the agency and key National accounts BMW and Land Rover, in addition to strategic research and coordination of multiple outside constituents to ensure best-in-class client service. Upon return to Phoenix, Liz joined RMG Marketing, Inc. where she continued her work in client management in a media environment. She rose quickly to the role of VP, Director of Account Services, overseeing her department’s work with such notable brands as IHOP, Weight Watchers, and State Farm. Her knowledge and experience with both traditional and direct response media campaigns brings value to cross-division clients and the firm’s overall service offerings. Liz is a two-time graduate of Arizona State University (ASU) with a Bachelor’s degree in Business (Marketing) and a Master’s degree in Business Administration (Management). She is also a proud member of ASU’s prestigious alumni organization, Sun Devil 100. She is actively involved in her community, serving multiple organizations including Valley Leadership, the Junior League of Phoenix, and the Leukemia and Lymphoma Society (LLS).
I’ve never bought into the idea that a good leader had to “play the part” or not be themselves to generate trust and buy-in from their team members. I believe good leadership, and trust in general, begins with being authentic, honest, and transparent. The greatest leaders I have known have always possessed these traits. No amount of pretending can ever replace smarts, passion, authenticity, drive and a steadiness on which people can rely.
– Liz Scott on Leadership
Our Clients
We know we’re only as good as the company we keep…and over the years, we’ve been fortunate to have kept some pretty good company! Here are just some of the great brands for which we’ve acted as a catalyst of connectivity.
Our Careers
Interested in joining the CMD family? Check out our available positions.
Let's Talk
Ready to chat about how CMD can design the perfect media plan for you? Then give us a shout or drop us a line. We’d love to help!
