Over the years we have developed a proven media planning process that brings consistent, measurable results for our clients. And it is one that continues to bring positive feedback from our staff, clients, and all outside partners. It starts with a customized planning timeline for each campaign. This ensures that our team has adequate time to dedicate to each phase of the plan, builds in ample time for client review/approval, and is completed within the necessary window to allow strategic media buy negotiation and placements. Our traffic and production timelines are also built up front to ensure we meet vendor material deadlines. The planning process includes the confirmation of media planning parameters, definition of media objectives and strategies, media mix research and selection, detailed media tactics and the provision of a media flowchart—a visual representation of the plan.